JDE Peet’s sets plan to combine Out-of-Home and CPG Europe segments
May 17 - 2023
Coffee Geography Magazine
JDE Peet’s , the world’s leading pure-play coffee company by revenue, plans to combine its Out-Of-Home and CPG Europe segments, into one European segment under the leadership of Juan Amat, currently President, CPG Europe. This proposed organizational change will enable the European markets to apply a true Omni channel approach, a model the company successfully applies in all of its other markets. Additionally, it will allow the company to leverage its brands more effectively and reduce complexity.
Fabien Simon, CEO of JDE Peet’s, commented: “Over the last couple of years, we have successfully implemented various initiatives that have strengthened the foundations and improved the performance of our Out-of-Home business. However, we operate in a dynamic environment, and how our customers and consumers engage with us, buy our products, and use our services continues to structurally evolve. Combining our Out-of-Home and CPG Europe segments will allow us to better leverage our brand power and unlock value.”
If these proposed changes are effectuated, JDE Peet’s will align its segment reporting with the new organizational model. The reporting of the other segments and the total company is not subject to change. The proposed changes described are subject to information and/or consultation as applicable regulations require.
JDE Peet’s serves approximately 4,200 cups of coffee per second. It has penetrated in more than 100 markets, with a portfolio of over 50 brands including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. In 2022, JDE Peet’s generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees.