Victor Allen's Coffee Brand Collaborates with Walmart on Ready-To-Drink Iced Coffee Line
May 4 - 2023
Coffee Geography Magazine
Trilliant Food & Nutrition, a U.S. roaster, blender, and packer of Coffee, launced a new distribution channel for its Victor Allen's Coffee Brand in a Ready-To-Drink Iced Coffee Latte format at the leading retailer Walmart.
Shoppers at over 500 select Walmart stores throughout the country can find Victor Allen's Coffee 8 oz. cans of Ready-To-Drink Iced Coffee Lattes. New packaging graphics are also being showcased on-shelf with the new Victor Allen's Coffee Brand look that features a new Brand logo and refreshed can packaging graphics.
"Consumers demand for high quality coffee at a reasonable price continues to grow as inflation remains sticky," said Tom Lehocky, Vice President of Sales for Trilliant Food & Nutrition. "The Victor Allen's Coffee Brand is all about empowering our consumers to have a great Iced Coffee Beverage without having to compromise on quality or spend extra dollars from their bank account. We are proud to partner with the Walmart and bring the Walmart community this offering."
Founded in 1979, Trilliant Food & Nutrition is a vertically integrated, manufacturer in the coffee, powdered, ready-to-drink, and wellness beverage categories.
Trilliant Food and Nutrition, headquartered in Little Chute, Wisconsin, has been a pioneer in the U.S. specialty coffee market since 1979. Today, Trilliant Food and Nutrition offers the distinctive brand — Victor Allen’s Coffee™, as well as private label, customizable products for customers throughout the U.S. In order to keep up with consumer demand, Trilliant Food and Nutrition has managed to expand into numerous distribution channels and regions throughout the country including retailers, foodservice distributors and coffee houses.