Victor Allen's® new SNICKERS™ & TWIX™ iced coffees brands expected to hit the market in the Ready-to-Drink Category
March 21 - 2023
Coffee Geography Magazine
Trilliant, parent company of Victor Allen's®, a top selling coffee brand nationally, launches its newest flavor innovation, Victor Allen's® SNICKERS™ and TWIX™ Ready-to-Drink Iced Coffees.
Victor Allen's® SNICKERS™ and TWIX™ Iced Coffees are made with real cream & sugar to deliver the perfect mix of the classic SNICKERS® and TWIX® flavors fans love with a subtle undertone of the coffee. Victor Allen's® candy flavored iced coffees will bring first of its kind disruptive innovation to a category trending with unique flavor experiences that allow consumers to treat themselves.
Victor Allen's® SNICKERS™ & TWIX™ Iced Coffees will provide consumers with a moment of bliss to treat themselves responsibly with the 13.7oz bottles only having a total 220 calories.
"At Victor Allen's®, we understand the trends of where coffee is headed with consumers wanting new & exciting flavors to treat themselves daily in a convenient RTD format," said Zac McAuley, Trilliant Senior Brand Manager. "We're excited to tap into these trends in partnership with such historic Mars Wrigley brands like SNICKERS® & TWIX®. We look forward to bringing innovations to market that push the traditional limits of coffee for years to come."
"Mars is delighted to team up with Victor Allen's® to provide consumers with a whole new way to enjoy the beloved flavors of SNICKERS® and TWIX®, in an entirely new format," said Martin Terwilliger, Senior Marketing Director, Mars Wrigley. "Mars is excited to deliver moments of everyday happiness to fans through product extensions like Victor Allen's® SNICKERS™ & TWIX™ Iced Coffees, providing more options for consumers from their favorite brands."
Victor Allen's® SNICKERS™ and TWIX™ Iced Coffee Ready-to-Drinks are available now nationally including Walmart in 13.7oz bottles. Founded in 1979, Trilliant Food and Nutrition is a vertically integrated, high-quality manufacturer in the coffee, powdered, ready-to-drink, and wellness beverage categories.
A global, family-owned business, Mars employ 140,000+ Associates. With almost $45 billion in annual sales, the company produces some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M'S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®.