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Dutch Bros Coffee donates more than $900K for local food organizations

Dutch Bros Coffee donates more than $900K for local food organizations

February 28 - 2023

Coffee Geography Magazine


Dutch Bros and its customers donated more than $900k on its annual Dutch Luv day on February 17. On Dutch Luv day, each of the company's approximately 700 locations donated $1 from every drink sold to local food organizations. 

"We're thrilled to announce the results of this year's Dutch Luv day! Every year, our customers continue to amaze us with their generosity and commitment to supporting our communities," said Katie Hutchison, vice president of philanthropy at Dutch Bros Coffee. "We're so grateful to those who made this day possible; our customers, crews and the food organizations working to feed the communities we serve." 

The impact of this year's donation funds will go on to serve countless families in need across the 14 states where Dutch Bros operates.

Dutch Bros Coffee is a drive-thru coffee company dedicated to making a massive difference one cup at a time. Headquartered in Grants Pass, Oregon, where it was founded in 1992 by two brothers, Dane and Travis Boersma, it's now sharing the "Dutch Luv" with approximately 700 locations in 14 states. Dutch Bros serves specialty coffee, smoothies, freezes, teas, an exclusive Dutch Bros Rebel™ energy drink and nitrogen-infused cold brew coffee.

Boersmas and their family's third-generation dairy farm had been struggling due to changes in environmental regulations, and the brothers were looking to start a new business. Travis suggested a coffee cart where they could sell espresso. Dane was able to help finance the idea with money he had set aside while running a Dairy Queen franchise. They spent an initial $12,000 on an espresso machine and a single pushcart, which they set up in downtown Grants Pass. The name Dutch Bros was chosen in honor of their immigrant grandparents. 

They soon added four more carts, and by 1994 had established their first drive-through location. In 1996, the company began roasting its own coffee, sourcing beans from El Salvador, Colombia, and Brazil. 

In addition to its mission of speed, quality and service, Dutch Bros is committed to giving back to the communities it serves. Through its Dutch Bros Foundation and local operators and franchisees, the company donates several million dollars to causes across the country each year.