Marie Franklin named senior vice president of sales and marketing at Nuzee
Decmber 15 - 2022
Coffee Geography Magazine
NuZee, Inc. named the integral team member, Marie Franklin as Senior Vice President of Sales and Marketing. In her new role, Franklin will be responsible for helping lead sales and marketing strategies within the company, including team management and driving revenue. Previously serving as the Vice President of Sales, NuZee carved out an expanded role to fully capitalize on Franklin's expertise in the marketing and sales channels. With a deep background in java, Franklin initially joined NuZee from Umbria Coffee Roasters and has built an impressive career in the coffee industry by empowering her teams to propel company growth through a targeted approach to strategic planning, culture-building, business-to-business business development, and sales processes. In her role as Vice President of Sales, Franklin has helped roasters innovate, achieve their taste goals, and compete in the single serve arena.
"Single serve coffee formats continue to be a popular choice in the coffee category, which we believe opens the door for disruption in the coffee market. Consumers want convenience but are seeking better quality and a more craft experience. I am excited to use my industry expertise to elevate the single serve experience and provide solutions for roasters looking to highlight their coffees in an innovative way," said Marie Franklin, Senior Vice President of Sales and Marketing for NuZee. "To me, coffee should be an experience. Allowing consumers to craft a cup from their favorite roaster wherever they want to be is a game changer, and it is such an honor to help further consumer accessibility as a part of NuZee."
Franklin joined NuZee in 2021 and became a vital part of the NuZee team with her deep experience in importing, roasting, retailing, sales, and marketing. Prior to her role at the company, she was played an important role in leading Portland Roaster and, a 20-year resident of Portland, she has held marketing and sales positions at some of the most iconic Oregon-based coffee companies, including Sustainable Harvest and Portland Roasting.
Franklin has spent her career in the coffee industry guiding innovation, leading global sales with a heavy emphasis on sustainable consumption, and fueling growth for roasters. Franklin uses her dynamic view of the coffee industry to create disruptive ideas in the space and has a passion for sensory and extraction science.
"Since her first day as part of the NuZee team, Marie has shown so much skill and demonstrated a keen knowledge for driving sales. Her extensive background in the coffee industry coupled with her incredible work ethic have played a large role in the overall growth of our company in the last few years," said Travis Gorney, Chief Innovation Officer and Vice President, Sales at NuZee. "Our team believes that her unique approach to leadership and marketing endeavors will drive us toward many years of success."