NESCAFÉ Plan 2030 to help drive regenerative agriculture, reduce greenhouse gas emissions and improve farmers' livelihoods commenced by Nestlé
October 6 - 2022
Coffee Geography Magazine
NESCAFÉ, largest coffee brand and one of the world's favorite coffees of Nestlé's, introduced its extensive plan to help make coffee farming more sustainable, the NESCAFÉ Plan 2030. The brand is working with coffee farmers to help them transition to regenerative agriculture while accelerating its decade of work under the NESCAFÉ Plan.
The brand is investing over one billion Swiss francs by 2030 in the NESCAFÉ Plan 2030. This investment builds on the existing NESCAFÉ Plan as the brand expands its sustainability work. It is supported by Nestlé's regenerative agriculture financing following the Group's commitment to accelerate the transition to a regenerative food system and ambition to achieve zero net greenhouse gas emissions.
"Climate change is putting coffee-growing areas under pressure," said David Rennie, Head of Nestlé Coffee Brands. "Building on 10 years' experience of the NESCAFÉ Plan, we're accelerating our work to help tackle climate change and address social and economic challenges in the NESCAFÉ value chains."
David Rennie, Head of Nestlé Coffee Brands
Rising temperatures will reduce the area suitable for growing coffee by up to 50% by 2050. At the same time, around 125 million people depend on coffee for their livelihoods and an estimated 80% of coffee-farming families live at or below the poverty line. Action is needed to ensure the long-term sustainability of coffee.
"As the world's leading coffee brand, NESCAFÉ aims to have a real impact on coffee farming globally," said Philipp Navratil, Head of Nestlé's Coffee Strategic Business Unit. "We want coffee farmers to thrive as much as we want coffee to have a positive impact on the environment. Our actions can help drive change throughout the coffee industry."
Regenerative agriculture is an approach to farming that aims to improve soil health and fertility – as well as protect water resources and biodiversity. Healthier soils are more resilient to the impacts of climate change and can increase yields, helping improve farmers' livelihoods. NESCAFÉ will provide farmers with training, technical assistance and high-yielding coffee plantlets to help them transition to regenerative coffee farming practices. This will be done with a focus on seven key origins, from where the brand sources 90% of its coffee: Brazil, Vietnam, Mexico, Colombia, Côte d'Ivoire, Indonesia and Honduras.