September 7 - 2022
Coffee Geography Magazine
It is the biggest product innovation in the history of Migros and it promises to radically change the coffee industry: With CoffeeB, Migros is launching the world's first coffee capsule system that works entirely without a capsule. A small, fully compostable ball of pressed coffee makes it possible. CoffeeB has all the amenities of conventional capsule systems and guarantees the best coffee enjoyment - but does not cause any waste. The innovation is available from today from Migros, Melectronics and Digitec Galaxus throughout Switzerland and in France, and will be launched in Germany in spring 2023. Other markets will follow, because there is a lot of interest from abroad.
"With CoffeeB, Migros is combining what could not be combined before: a full taste experience, convenience and no waste," says Fabrice Zumbrunnen, President of the General Management of the Federation of Migros Cooperatives. “We are convinced that with CoffeeB we have developed a technology that meets the needs of today's consumers and will have a positive impact on the environment. The capsule system without a capsule fits 100% with Migros' sustainability strategy. It is the most important product innovation in the company's history."
Fabrice Zumbrunnen, President of the General Management of the Federation of Migros Cooperatives
Fabrice Zumbrunnen added “The simplicity of CoffeeB hardly gives an idea of how much internal development work and team effort went into the technology. It took five years from the idea to the launch and during that time there were numerous failures. But the vision of developing a waste-free capsule system was always stronger. The interest from abroad shows that it was worth it: CoffeeB will be launched in France at the same time as Switzerland, followed by Germany in spring 2023. Further markets are planned.”
In Switzerland, CoffeeB is available from today, in all Migros branches, at Melectronics, Digitec Galaxus, on migros.ch and coffeeb.com. The Coffee Balls are available in eight different flavors. Delica AG, based in Buchs AG, has over 60 years of experience with innovative technology in the field of sustainable production and processing of food and beverages. With around 25,000 tons of green coffee processed each year, Delica AG is one of the largest and most successful coffee roasters on the Swiss market.