Tims China Announces Collaboration with Easy Joy Convenience Stores
July 27 - 2022
Coffee Geography Magazine
TH International Limited, the exclusive operator of Tim Hortons coffee shops in China ("Tims China"), announced a collaboration with Easy Joy, China's largest convenience store chain with 190 million loyalty club members. The partners agreed to develop co-branded ready-to-drink ("RTD") coffee products to sell in Easy Joy's network of more than 27,800 stores. In addition, the partners will consider potentially locating Tims coffee shops in selected Easy Joy locations.
Tims China and Easy Joy plan to launch RTD beverages during the third quarter of this year, starting with Tims's ever-popular latte and mocha drinks. The partners are also mapping initial site selections for Tims coffee shops in select Easy Joy locations.
Yongchen Lu, CEO of Tims China
Yongchen Lu, CEO of Tims China, said, "We are extremely excited to become partners with Easy Joy, the undisputed leader in convenience stores in China. We look forward to co-developing ready-to-drink products, a rapidly growing category, starting with our iconic latte and mocha drinks. Easy Joy's expansive store network will broaden our reach to meet new customers and enter new regions in China."