Tims China Announces Collaboration with Easy Joy Convenience Stores

Tims China Announces Collaboration with Easy Joy Convenience Stores

July 27 - 2022

Coffee Geography Magazine

TH International Limited, the exclusive operator of Tim Hortons coffee shops in China ("Tims China"), announced a collaboration with Easy Joy, China's largest convenience store chain with 190 million loyalty club members. The partners agreed to develop co-branded ready-to-drink ("RTD") coffee products to sell in Easy Joy's network of more than 27,800 stores. In addition, the partners will consider potentially locating Tims coffee shops in selected Easy Joy locations. 

Tims China and Easy Joy plan to launch RTD beverages during the third quarter of this year, starting with Tims's ever-popular latte and mocha drinks. The partners are also mapping initial site selections for Tims coffee shops in select Easy Joy locations.

Yongchen Lu, CEO of Tims China

Yongchen Lu, CEO of Tims China

Yongchen Lu, CEO of Tims China, said, "We are extremely excited to become partners with Easy Joy, the undisputed leader in convenience stores in China. We look forward to co-developing ready-to-drink products, a rapidly growing category, starting with our iconic latte and mocha drinks. Easy Joy's expansive store network will broaden our reach to meet new customers and enter new regions in China."

Yan Liu, President of Easy Joy, said "We are thrilled to work with Tims China to develop our first ready-to-drink coffee line. Our customers will love the refreshment and convenience that these drinks offer. For some time, we have been looking for the right partner to help open coffee shops at our convenience stores, and we are excited that we have found the right partners in Tims China."
TH International Limited is the parent company of the exclusive master franchise of Tim Hortons coffee shops for Restaurant Brands International Inc. TH International Limited was founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International. 
Tims China offers freshly brewed coffee, tea and other beverages, bakery & sides, and sandwiches and is an emerging coffee champion in China. And Easy Joy is a leading convenience store chain in China, with over 27,800 stores and 190 million loyalty members. 
Easy Joy is a subsidiary of Sinopec, the largest gas station network in China. Sinopec is listed on the New York Stock Exchange (SNP), the Shanghai Stock Exchange (600028), and the Hong Kong Stock Exchange (0386).