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illycaffè assigns Javier Valle Goyanes as the new Managing Director of Spain and Portugal

illycaffè assigns Javier Valle Goyanes as the new Managing Director of Spain and Portugal

June 01 - 2022

Coffee Geography Magazine


illycaffè, announced a new post for Javier Valle Goyanes as Managing Director of illycaffè spa sucursal en España y Portugal. illycaffè is an Italian family-owned company, founded in Trieste in 1933. The new director will report directly to Cristina Scocchia, the new CEO of illycaffè spa and will replace Massimo Saggese, who leaves the company to pursue a new professional project, after 20 years dedicated to the world of coffee. Javier Valle holds a degree in Business Administration by the European Business School of Madrid, and has worked mainly for international markets, starting in sales and developing his career into management positions in Spain, France, Mexico, Portugal and Italy. He started working for Coca-Cola Spain in Horeca and Modern Trade channels, and continued in L’Oreal for 18 years, first in Spain as Channel Director, to then be the responsible for France and Mexico. In 2013 he was appointed Managing Director of L’Oreal Portugal and from 2015 to 2018, he was Managing Director for Italy. After L’Oreal, he was Managing Director for Juul Labs in Spain and responsible of Revenue & Category Growth at Diageo for the South of Europe.

illy caffee

illycaffè announced in 2021 its next phase of international growth and it became the first Italian coffee company to obtain B Corp certification, underscoring the company’s commitment to generating a positive impact on society and the planet, affirming its business model, which is based in creating sustainable value for the long term. illycaffè produces a unique 100% Arabica blend, combining 9 of the best varieties in the world, selected by illycaffè: every day 8 million cups of illy coffee are served in over 140 countries around the globe, in the cafés, restaurants and hotels, in single-brand cafés and shops, at home. In 1991, the “Premio Ernesto Illy de qualidade sustentavel do cafè para espresso” was launched in Brazil for quality espresso coffee. Illycaffè has contributed to the sharing of the know-how, paying growers a premium price for the best quality selected by illycaffè.

Since 2016, with the “Ernesto Illy International Coffee Award”, the company has celebrated coffee growers all over the world that, according to illy, have produced the best sustainable coffee. In 2019, it enhanced its commitment to pursue a sustainable business model integrating the interest of people with the environment, adopting the status of Società Benefit (Benefit Company) and adding this commitment into its own bylaws. The company also founded the University of Coffee, which has the objective of sharing culture at all levels, offering a comprehensive and practical training to growers, baristas and coffee lovers. In 2020, the company had 1291 employees and a turnover of € 446,5 million. There are 261 illy single-brand shops in over 40 countries all over the world. In 2021, Rhone Capital became a minority shareholder of illycaffè with the aim of contributing to the company’s international growth plans.