Nuzee Inc to co-pack single serve instant coffee for Wild Society Coffee
April 20 - 2022
Coffee Geography Magazine
NuZee, Inc., a leading co-packing company for single serve coffee formats has entered a new co-packing category, single-serve instant coffee, through a non-exclusive co-packing and manufacturing agreement with Wild Society Coffee, a coffee roaster crafting gourmet coffee focused on active conservation efforts in North America. Through its partnership with NuZee, Wild Society Coffee will now offer a new single-serve instant coffee format online.
"We are excited to enter into the gourmet instant coffee category with our single serve format. Like many of our products, our single serve instant coffee sticks are compact, easy to use, and there is no need for any equipment other than a mug and hot water. It's perfect to use in the outdoors for ultralight hiking, backpacking, hunting and fishing. We're confident a market exists for instant coffee amongst the outdoor enthusiasts with whom Wild Society works," says Travis Gorney, Chief Innovation Officer at NuZee.
Travis Gorney, Chief Innovation Officer at NuZee
Wild Society Coffee's new single-serve gourmet instant coffee format offers customers a new way to enjoy their cup of coffee on-the-go with a blend of specialty grade coffee, including Instant Microground Honey Coffee, Colombian Blend, and Caramel Mocha. The co-company has pledged its intention to contribute 20% of its profits, if any, towards actionable conservation projects throughout North America. For example, starting in 2021, the premium coffee roaster worked with the Arizona Game and Fish Department and other volunteers and sponsors to relocate healthy bighorn sheep herds to their past environments. The remote locations in Arizona are expected to give the wild sheep an excellent chance of survival and anticipated population growth. Future projects are planned to focus on trout breeding to scientifically restock wild waters and build remote guzzlers to offer wildlife with sufficient water sources.
"Many of our customers go out in the wild where there are no stores and getting a good cup of coffee is extremely difficult. They also carry a lot of gear with them, so the lighter and smaller the package, the better. This Instant Microground coffee is perfect for our brand's target audience because it is easy to carry, easy to prepare and takes up very little space. Most of all, it delivers an exceptional cup of coffee that we believe tastes even better when you are surrounded by the beautiful nature this world has to offer," says Andrew Dunnavant from Wild Society Coffee. Wild Society Coffee single-serve instant coffee is expected to be available starting at $15.95 at WildSocietyCoffee.com. NuZee signed a co-packing and manufacturing agreement with Wild Society Coffee on April 7, 2022, which is NuZee's first foray into co-packing for the instant coffee category. This agreement is not exclusive, does not contemplate a specific minimum number of orders from Wild Society Coffee, and may be cancelled by either party at any time. NuZee cannot assure that Wild Society Coffee will submit a certain number of (or any) orders to NuZee, nor can NuZee provide any assurance it will recognize any revenues from the agreement. However, in the event Wild Society Coffee agrees to purchase $2,000,000 of specified products from NuZee in a twelve-month period (following Wild Society Coffee's expected receipt of its first order from NuZee), the co-packing and manufacturing agreement will become an exclusive agreement between the parties. Through the brand's unique process, NuZee fulfills every aspect of co-packing needs, from roasting and blending, to packing and packaging. It has production facilities in the United States and Korea. And Wild Society Coffee provides a high quality, gourmet cup of coffee to fuel life's adventures. Known for its commitment to animal conservation, the company works with wildlife ecologists, educators, and other partners to develop science-based strategies with real impact.