Rosso Caffe introduces Reserve Edition coffee capsules in the new production line for 2022
The new Reserve Edition capsules by Rosso Caffe is now available in January to give customers with deep understanding and experience to exactly search and find their favorite style roasting. The company was founded by two students, on a college campus in 2014 with ambition to become big one day. Back then, Aviran and Yehuda were just two young men with an entrepreneurial spirit. Aviran had just begun a project selling Rosso capsules for Nespresso machines for a reasonable price. Yehuda was heading up his family’s real estate business and an organization that assisted elderly holocaust survivors. It didn’t take long for both to realize that they wanted to team up and take Aviran’s espresso idea international. Six years later, Rosso Caffe has sold more than 30 millions espresso pods to more than 300,000 customers. They are now one of the best sellers on Amazon in both the US and Canada, topping 10 million pods sold every year.
This week the company started 2022 with the introduction of its new line of products that give customers all new experience with 8 new flavors ranging from delicate and fruity to smooth and intense. The intensity is arranged from 6-12 allowing the customer maximum exploration. The Reserve Edition will be available as a bundle, individual flavors, and through subscription.
Rosso Caffe is a fast growing integrated company from sourcing, to roasting, packing, manufacturing, and finally, delivering the pods to all the coffee lovers to their doors.