Le Hoang Diep Thao, CEO of King Coffee releases her new book “The Queen of King Coffee”
Le Hoang Diep Thao, CEO of King Coffee releases her new book “The Queen of King Coffee"
January 1 - 2022 Coffee Geography Magazine Le Hoang Diep Thao, founder, and CEO of global brand King Coffee and co-founder of Vietnam’s Trung Nguyen Coffee has released her new book “The Queen of King Coffee” at Expo in Dubai. The book, released in Dubai to mark the Vietnamese coffee industry’s increasing ties with the Middle East, is the first major business autobiography of a Vietnamese entrepreneur ever released in English or Vietnamese. As the first volume to share detailed management lessons and explore the life history of a Vietnamese business leader, it offers readers around the world insights into Vietnam’s coffee industry, lessons in building a business, and paints a picture of post-war Vietnamese culture against the backdrop of theglobal coffee trade. Moreover, the book engages readers’ curiosity to try the taste of Vietnam’s robusta coffee. “I believe that it is now time for Vietnam to affirm coffee as an important strategic economic industry for our country and to consider how our coffee should be branded and promoted as proudly Vietnamese,” said Mrs. Diep Thao in her speech, noting that most international coffee drinkers are unaware theyare consuming Vietnamese produce despite its predominance on the global market.

Le Hoang Diep Thao
Le Hoang Diep Thao, CEO and founder of King Coffee
The entrepreneur is known for her advocacy of the quality of Vietnamese robusta and her efforts to “change the game” in the international coffee industry where robusta coffee dominates global trade despite a pervading focus onarabica beans among consumers of specialty coffee. As vice president of Vietnam’s coffee & cocoa association VICOFA, Mrs. Diep Thao has dedicated herself to encouraging broader international awareness of the rich flavors of robusta. “As the builder of the two most successful coffee companies in the history of Vietnam’s coffee and with great aspirations to affirm the position of Vietnam’s robusta coffee, she has an extraordinary story that has the potential to move, inspire and fascinate readers from all over the world,” claimed The Queen of King Coffee’s executive editor Michael Arnold, whose agency Metro Writers produced the book in Vietnam. “The book opens her business journey, lays the foundations for revolutionary change in the coffee industry, and crowns her business the ‘king of coffee’, telling the story of the rise of a number one brand grown from a rural late-90s coffee stall to become a global empire exporting delicious Vietnamese robusta to more than 120 countries around the world.” “The Queen of King Coffee shares Diep Thao’s real-world management and business experiences as the founder and chief executive of King Coffee, an inspiration for all women and young entrepreneurs who dream of business success,” he added. “I’ve written this book to be the first comprehensive business manual of a Vietnamese businesswoman,” said Diep Thao during her presentation. “Through this book, you will learn from my more than 25 years of management experiences why Vietnam produces more female CEOs than any other country in the region. In these pages, I also reveal my business management strategies and principles, share examples, and explain all the important decisions that have brought me success and strengthened my resolve.” Trung Nguyen International King Coffee was founded in Singapore in 2008 by Trung Nguyen Group’s co-founder Le Hoang Diep Thao. Trung Nguyen International's current headquarters is located in Ho Chi Minh City, Vietnam.