Tims China carrying Tim Hortons brand opens 300th coffee shop
TH International Limited together with its wholly owned subsidiaries,"THIL" or "Tims China opened its 300th coffee shop in China.
The milestone store opening in Tianjin was celebrated with 500 guests who visited on opening day, and the occasion marked the launch of a national "Tims 300" marketing program.
Tims China holds the exclusive master franchise rights for Tim Hortons coffee shops in China. Formed in 2019 by private equity firm Cartesian Capital Group, Tims China brings an iconic coffee and bakeshop to one of the fastest-growing coffee markets in the world.
Tims China offers a broad menu of specialized food and beverages, and boasts three store formats to provide its guests maximum convenience. Currently digital ordering (both in-store and delivery) represents more than 70% of Tims China's total revenues.
With this latest opening, Tims China has more than doubled its store count since the start of 2021.
"The opening of our 300th store is both a proud moment for all of us, as well as a major milestone for the Tim Hortons brand. By providing high-quality food and drink at great prices, we are well-positioned to be an emerging coffee champion in China," said Yongchen Lu, Chief Executive Officer of Tims China.