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Ninja® DualBrew Pro with Irving Farm New York target the home brewing market

Ninja® DualBrew Pro with Irving Farm New York target the home brewing market

October 15 - 2021 Coffee Geography Magazine

The summer heat may be fading, but consumers' at-home coffee habits are here to stay. Ninja (HKEX: 1691.HK), the number one brand in small kitchen appliances*, is helping consumers master the art of home brewing with the launch of the versatile Ninja® DualBrew Pro Specialty Coffee System, now offering the choice of brewing their favorite grounds or pods. With this launch, Ninja aims to empower consumers with the tools they need to create coffeeshop-style and autumn-inspired beverages as they transition seasons at home.

Ninja® DualBrew Pro

To celebrate the launch of the Ninja® DualBrew Pro Specialty Coffee System and support consumers on their at-home coffee journeys, Ninja partnered with Irving Farm New York – a leader in NYC's coffee industry with neighborhood cafes and 20 years of roasting experience – to create a co-branded Ninja Pro Blend featuring autumn-inspired tasting notes of Maple Syrup, Bourbon and Dark Chocolate.

Now through October 4, consumers who purchase the Ninja® DualBrew Pro Specialty Coffee System on www.ninjakitchen.com  will receive a code redeemable for a free bag of Ninja and Irving Farm New York's co-branded Ninja Pro Blend.

"Spending more time at home than ever before has sparked a home brewing renaissance, and we're excited to partner with Irving Farm New York to truly turn home kitchens into cozy coffee shops this fall," said Evan White, Director of Product Development or Ninja. "No matter your household's range of coffee preferences, the Ninja® DualBrew Pro Specialty Coffee System has something for everyone: grounds or pods, hot or cold brews, froth or no froth."

Evan White, Director of Product Development or Ninja
Evan White, Director of Product Development or Ninja

"Irving Farm New York is thrilled to team up with Ninja to offer an exclusive blend that brings the coffee shop experience to your home," said Zach Popoff, Head of Marketing for Irving Farm New York. "With tasting notes of maple syrup, bourbon and dark chocolate, this medium-dark roast coffee will be the perfect complement to your autumn mornings."

Black and Green Bags

Home baristas can find autumn-inspired recipes to test out in their Ninja® DualBrew Pro Specialty Coffee System – including Hot Salted Caramel Latte, Pumpkin Pie Cold Foam Coffee and Maple Macchiato – and other coffee-inspired eats on NinjaTestKitchen.com.

Established in 1996 on Irving Place, Irving Farm New York has led NYC's coffee industry with their neighborhood cafes and 20 years of roasting experience.

Following the success of their first cafe in Gramercy Park, founders Steve and David turned their attention to roasting; converting a small carriage house in up-state NY into a roastery. Today, they have cafes across Manhattan and a modern roasting facility near the original carriage house in Millerton, New York.

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