La Colombe® Coffee Roasters unveils ‘World’s Frothiest Draft Latte’ in New 11 fl oz Can

La Colombe® Coffee Roasters unveils 'World's Frothiest Draft Latte' in New 11 fl oz Can

April 13 - 2024

Coffee Geography Magazine

La Colombe® Coffee Roasters, a specialty coffee roaster, brings the newly introduced 11 fl oz Draft Latte cans for nationwide retail market in the U.S. With the same creamy texture and smooth taste as the Draft Lattes on-tap in La Colombe cafés, the first product launched under Chobani leadership delivers on the growing consumer demands for cold coffee and less sugar. The Draft Latte cans are available in Double, Triple, Mocha, Vanilla, and Caramel. 

"Chobani and La Colombe is a perfect union of like-minded brands–they share a commitment to quality, craftsmanship, and impact, as well as a belief that delicious, nutritious products should be available to all," says Chobani Founder and Chief Executive Officer, Hamdi Ulukaya. "Just as Chobani disrupted the yogurt industry back in 2007, we're excited for La Colombe to disrupt the high-growth ready-to-drink coffee category with a better choice for people who are looking for more cold coffee options."

Crafting the 'World's Frothiest Draft Latte' starts with using ingredients, like single-origin Colombian bean coffee that has been selected, roasted, and cold brewed, plus locally sourced, fresh milk. The high quality craftsmanship delivers a delicious and pure experience, with 50% less sugar than typical ready-to-drink flavored coffee beverages. 

"We're excited to bring La Colombe's 30 years of coffee credibility and mad science together with Chobani's breakthrough dairy expertise, which maximizes the natural sweetness already found in milk," says Chobani's Chief Innovation Officer, Niel Sandfort. "We have created a perfectly balanced, velvety draft latte with just the right amount of body. It has half the amount of sugar and no artificial sweeteners. This is unparalleled in today's ready-to-drink offering." 

La Colombe has already set up distribution channel through partnership with Keurig Dr Pepper ("KDP") to make its products available in grocery and convenience stores.

This innovation builds on La Colombe's entry into the ready-to-drink coffee space in 2017, when the coffee roaster first introduced canned versions of their coffeehouse Draft Lattes on-tap in retailers. La Colombe's ready-to-drink line has tripled in growth over the last five years and is well positioned in the rapidly accelerating cold coffee category. 

La Colombe 11 fl oz Draft Lattes debut the coffee roasters new brand design, which includes an updated logo, color palette, and packaging. The new design will appear across all product and retail touch points. 

"Our new brand design reflects the heritage, craft, and passion we put into every aspect of the coffee experience," says Kathryn O'Connor, La Colombe's Chief Marketing Officer. "One of the most intentional design updates we made was changing the direction of our signature dove to give a sense of forward momentum and reflect the pioneering spirit and innovation at La Colombe."

About NEW La Colombe® Draft Latte: 

• The classic full taste and texture of a true cold latte, complete with a layer of delicious froth. 

• Perfectly balanced with at least 50% less sugar compared to the typical ready-to-drink flavored coffee beverage. 

• Same texture as the beloved Draft Latte on-tap in La Colombe cafés. 

• Available in Double, Triple, Mocha, Vanilla, and Caramel. 

• Non-dairy versions are also available in Vanilla Oat, Double Oat, and Cold Brew. 

• 9 fl oz Draft Latte cans are still available online and in La Colombe cafés. 

• Now available at a suggested retail price of $3.29 per 11 fl oz can.

La Colombe Coffee Roasters (originally La Colombe Torrefaction) is an American coffee roaster and retailer headquartered in Philadelphia. The company was founded in 1994 and has cafés in locations including Philadelphia, New York, Chicago, Boston, and Washington D.C. 

In December 2023, Chobani fully acquired La Colombe for $900 million. As part of the deal, Keurig Dr Pepper had its 33% equity converted to a minority position in Chobani. Chobani took a $550 million loan to fund the acquisition.

Chobani is an American food company specializing in strained yogurt. The company was founded in 2005 by Hamdi Ulukaya a Turkish businessman. It sells thick, Greek yogurt with a higher protein content than traditional yogurt and is one of the main companies to popularize this style of yogurt in the US The company has also expanded to non-dairy, plant-based products such as dairy-free vegan yogurt and oat milk. The company produces a variety of Greek yogurt products, oat drinks, and snacks Chobani's yogurt's market share in the U.S. rose from less than 1% in 2007 to more than 20% in 2021, and is the top-selling Greek yogurt brand in the United States and operates the largest yogurt facility in the world