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JDE Peet’s strengthens it joint venture with Costa Coffee to expand its market share in the U.K

JDE Peet’s strengthens it joint venture with Costa Coffee to expand its market share in the U.K

February 20 - 2024

Coffee Geography Magazine


JDE Peet’s plans to expand its market share in the U.K. by manufacturing, distributing, and selling Costa Coffee branded aluminium coffee capsules starting in September 2024. The collaboration between the two companies marks a significant development in their partnership which will serve as a key driver of future growth in growing coffee demand in the country. 

Since 2012, JDE Peet’s has offered Costa Coffee branded single-serve coffee pods for the Tassimo brewer system, unlocking significant category growth. Combining Costa Coffee’s unique premium coffee shop appeal in Great Britain to JDE Peet’s in-home espresso-based technology and go-to-market will elevate single-serve offerings for both companies.

JDE Peet’s recently launched the L’OR Barista coffee brewer system in the UK – a unique proposition capable of accommodating a wide range of coffee drinks. With this new collaboration, JDE Peet’s will be able to offer consumers a wider range of choices through an extended brand portfolio and drive category value with its customer partners. 

The manufacture, distribution, and sale of other coffee products in the Costa Coffee portfolio, such as instant coffee, whole beans, and roast and ground, will remain with Costa Coffee and are not covered by the new partnership.

Fabien Simon, CEO of JDE Peet’s

Fabien Simon, CEO of JDE Peet’s

Fabien Simon, CEO of JDE Peet’s, commented: “We are excited to expand our collaboration with Costa Coffee. By extending the range of products offered under the L’OR Barista aluminium capsule system, we can offer coffee enthusiasts in Great Britain a wider selection of high-quality, single-serve choices at home. This important collaboration underscores our commitment to premiumisation through our unique coffee brewer technology as we serve more cups globally.”

Philippe Schaillee, CEO of Costa Coffee

Philippe Schaillee, CEO of Costa Coffee

Philippe Schaillee, CEO of Costa Coffee, commented: “We’re delighted to be growing our collaboration with JDE Peet’s. Our ambition is to lead the coffee sector by innovating and creating new experiences for consumers, whether that’s in a Costa Coffee store, away-from-home through our Costa Express and Proud to Serve coffee solutions, or at-home through our fantastic range of capsules, instant coffee, whole beans, and roast and ground. We’re confident that we’ll be able to unlock further growth and more people will be able to enjoy their favourite Costa coffee both on-the-go and at home.” 

JDE Peet’s serves approximately 4,200 cups of coffee or tea per second. JDE Peet's has over 50 brands including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. As a key global player in the coffee industy, JDE Peet’s generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees.