{{vid_src}}
Löfbergs Group, based in Sweden joins European Coffee Federation

Löfbergs Group, based in Sweden joins European Coffee Federation

December 31 - 2022

Coffee Geography Magazine


Löfbergs Group based in Karlstad, Sweden has joined the European Coffee Federation (ECF) to upturn the sustainability work in the coffee industry from the source where the farms are located to its European operations. Major coffee companies including illycaffè, Jacobs Douwe Egberts, Lavazza, Nestlé, Starbucks EMEA, and Tchibo are already member of ECF.

Andres Fredriksson, CEO for Löfbergs stated that the company has now part of the forum to influence at the European level to be a leading player in terms of fair, sustainable production and trade. 

ECF is engaged in the development of a safe and sustainable environment to work with coffee growers as well as  consumers by establishing a system ensuring the resilience and accountability across the business chain.

Andres Fredriksson, CEO for Löfbergs

Andres Fredriksson, CEO for Löfbergs

The European Coffee Federation carries the responsibilities in sustainability in farming, food safety and fair international trade all across the board. 

Löfbergs Group was established in 1906 and became an international brand over the years by working closely with coffee growers all around the world and showed its business values for better working environment. The company is also engaged in building resilience to the climate change where the coffee growers are affected by introducing new practical convenience for them.

The company was founded by the brothers Anders, John and Josef Löfberg. Today the company is one of the world’s largest importers of organic and Fairtrade labelled coffee. It is still fully owned by the Löfberg family with long tradition combined with constant development as its strength on a coffee market with tough competition. Löfbergs have now expanded its brands in Norway, Denmark, Latvia and the UK. Its coffee is being sold under the brands Löfbergs, Peter Larsen Kaffe, Melna, Crema, Percol and Green Cup. Half of its sales is to Retail and a quarter is to cafés and restaurants. The rest is to external customers that sell or serve coffee under their own brands.